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Why have Secret/Mystery Shopping?Mystery shoppers go to designated establishments and pose as typical customers. When they leave, they fill out report forms that are custom-designed for each client as well as writing a narrative of their visit. As a shopper, you serve as the eyes and ears of customers in your community. It is impossible for any business which serves customers to remain successful if it is not satisfying it’s customers but it can be difficult to gage whether customers are satisfied. The reason being, studies show that less than 5% of unsatisfied customers will actually make a complaint, the remaining 95% simply stop shopping or using the services of that business. As a mystery shopper you are the tool that business owners employ to ensure customer satisfaction and prevent dissatisfied customers.
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